Mi Reporting

Direct Marketing

The emergence of social, mobile, big data analytics and cloud is fundamentally changing how we live, work and interact. These digital forces reset customers’ expectations, requiring enterprises to rethink the end-to-end customer experience, through direct marketing segments. In this regards, Ayara Consulting has helped companies in redefining agendas and reprioritizing investments to accelerate growth through appropriate channel of direct marketing campaign.

Direct Marketing Campaign Reporting

We can help make sure all campaigns are tracked and you can quickly switch campaigns on/off depending on performance and can quickly reinvest in winning campaigns.
Ayara Campaign Insight analysts will work with you to understand how well your campaigns are performing using your key business metrics or we can quickly identify what those metrics should be if you haven't already defined them.
We will measure the effectiveness of marketing campaigns across all channels, offers, creatives, lists and data sources.
Including track the value each sale is worth over the lifetime of the relationship not just at point of sale. Managers can assess the effectiveness of marketing campaigns relative to budget, channel, expected revenue and win rate to gain a full picture of how marketing programs impact the sales pipeline.

Impact Assessment

• Understand the ROI of each marketing program across all media and data segment.
• Track which channel is most/least profitable both as a standalone as well as when integrated with other channels.
• Make recommendations on how you can replicate successful campaigns making them work even harder.
• Use propensity modelling across all your campaign selections.