Marketing Segmentation

Marketing Segmentation

At Ayara Marketing, we understand and have used market segmentation to deliver propositions across financial services, Retail and Insurance markets. Successful market segmentation begins with clear objectives. We can help cluster your customer database into segments of similar lifestyles, attitude to investment, buying behaviours, financial attitudes, risks, value contribution and propensities. Using key data elements within your business, we can create a segment solutions that helps drive up your sales and ensure you can retain the customers you bring through the door.

• Help your organisation focus on retaining the most profitable customers
• Drive up multi-product take up
• Enhance your upsell sales opportunity and deliver tips to your sales advisors that make them better productive and effective at spotting opportunities.
• Understand In-Store purchase behaviour and footfall drivers within various branches and product segments of your business
• Gain deeper insight into repeat business drivers and improve customer engagement
• Create happy customers and lower complaints penetration across customer segments.
• Reduce cancellation and increase value per customer.

Using segmentation, you can quickly spot if a customer is at high risk of canceling their service? Is the customer usage dropping? Are they spending less and less on their credit card? Find the signs, pro-actively influence your customer behaviour through effective remedial segmentation.
Value segmentation can help businesses cluster their marketing databases into sub-groups of customers, based on their real financial contribution and lifetime value. Is this customer worth retaining?
Would you like to make enticing offers and give discounts to increase sales, but not sure who should get it? Call Ayara Analytics and see how our expertise can help your business
At Ayara analytics, we can work with your team to develop a pro-active segmentation model that makes managing customer relationship easy. Retail, Financial Services, Insurance Broker...We can help. Don't leave it to chance.